Reese Witherspoon Launches a Southern-Inspired Retail Brand | Isabel Toledo Shows Spring Fashion in Miami | Fashionclick®, News (May 2015)
New York, NY (USA) - While growing up in
Nashville, Reese Witherspoon was taught the importance
of grace and charm. She learned that being overdressed was far better
than being underdressed, and she grew to love clothes, accessories and
This month, the Oscar-winning actress has launched Draper James,
a retail brand with a focus on fashion, accessories and home decor
inspired by the American South. The brand is named after Reese's
grandparents, Dorothea Draper and William James Witherspoon, who remain
today her greatest influences.
"My grandmother Dorothea only drove white Cadillacs, always while
wearing proper driving gloves. She didn't have a lot of dresses, but she
had an incredible sense of style and knew how to make the most of any
outfit by wearing the perfect accessories. Her shoes always matched her
purse and she never removed her pearls or her wedding ring," said the
These influences are present in Draper James. The brand, which will be
working closely with Southern artisans, offers flattering, feminine
dresses and separates in bright and cheerful prints, with styles meant
to be playfully worn and mixed together. Accessories range from jewelry
to handbags, while home offerings include stationery, blankets, pillows,
and cocktail napkins amongst others. The clothes retail from $50 for a
top up to $400 for a dress.
Under construction is a 3,000-square-foot brick and mortar store that
will open this fall in Reese's hometown of Nashville.