New York, NY (USA) - While growing up in Nashville, Reese Witherspoon was taught the importance of grace and charm. She learned that being overdressed was far better than being underdressed, and she grew to love clothes, accessories and home items.

This month, the Oscar-winning actress has launched Draper James, a retail brand with a focus on fashion, accessories and home decor inspired by the American South. The brand is named after Reese's grandparents, Dorothea Draper and William James Witherspoon, who remain today her greatest influences.

"My grandmother Dorothea only drove white Cadillacs, always while wearing proper driving gloves. She didn't have a lot of dresses, but she had an incredible sense of style and knew how to make the most of any outfit by wearing the perfect accessories. Her shoes always matched her purse and she never removed her pearls or her wedding ring," said the actress.

These influences are present in Draper James. The brand, which will be working closely with Southern artisans, offers flattering, feminine dresses and separates in bright and cheerful prints, with styles meant to be playfully worn and mixed together. Accessories range from jewelry to handbags, while home offerings include stationery, blankets, pillows, and cocktail napkins amongst others. The clothes retail from $50 for a top up to $400 for a dress.

Under construction is a 3,000-square-foot brick and mortar store that will open this fall in Reese's hometown of Nashville.