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      August 2009
News and Views    
       
  This month:

"Catwalks" Records the
Significance of Fashion Shows

Gap Introduces (PRODUCT) RED
Artist Edition T-Shirt Collection

 


  | Catwalks  | Gap T-Shirts  |
 
"Catwalks"   
Exhibition
 
>
   

Düsseldorf (Germany) – In recent years, the NRW-Forum Düsseldorf has hosted both an opulent Vivienne Westwood retrospective and a sparse, minimalist Alexander McQueen catwalk exhibition. Now it is turning its attention to the most theatrical fashion shows held by the world’s top designers in the past 30 years.

The "Catwalks" exhibition - open until Nov 1, 2009 - features a dozen of the most talked-about top designer catwalk shows of the last three decades. Spectacular shows reminiscent of vintage Dior; Galliano-style circus performances; dramatic productions of the kind put on by Alexander McQueen; conceptional performances like those by Hussein Chalayan; catwalks in the form of tables set for spectacular dinners such as the ones used by Dries van Noten… will be brought to life and transformed into 3D spectacles in video projections and multimedia installations, where visitors will themselves become catwalk models.

In the beginning, the theatre was the temple of fashion. During the reign of Louis XVI and Marie Antoinette, whatever was being worn at court was shown at the theatre, both on and off the stage. The queen’s dressmaker, Rose Bertin, dressed half-sized wooden mannequins in miniature versions of her latest creations and accessories and had them driven to the various courts of Europe in magnificent coaches. And so the catwalk was born. To this day, great fashion is still theatre and spectacle rolled into one. It is a form of theatrical self-portrayal and a highly charged form of self-dramatization.  Top of Page

 



Robots spaying color onto a model: Alexander McQueen SS 1999 © Alexander McQueen.

Models were transformed into insects for a legendary Thierry Mugler show in 1997 © Thierry Mugler.

Yohji Yamamoto’s giant hat on the catwalk, Autumn/Winter 1998/99 © Yohji Yamamoto Inc.
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Gap          
T-Shirts
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San Francisco (USA) – This month clothing retailer Gap is introducing original designs from 12 artists for its fall (PRODUCT) RED Artist Edition T-Shirt collection.

The featured artists range from the established to the up-and-coming and include illustrators James Jean and Deanne Cheuk, contemporary Anglo-Scandinavian graphic design team Non-Format (Kjell Ekhorn and Jon Forss), and New York-based graphic designer David Hollier, among others.

To spotlight the new collection, Gap is opening the doors to a pop-up art gallery featuring original works of art by ten of the artists in its rotating concept venue adjacent to its 5th Ave. flagship store. In addition to unique paintings, sculptures and sketches, the gallery also features the exclusive t-shirt designs for men and women.
 
"With our heritage in redefining classics, we love how this collaboration with original artists to rework our iconic t-shirt provides consumers with unique, meaningful pieces that serve a very important purpose,” said Ivy Ross, executive vice president, Gap Marketing.

In partnership with (PRODUCT) RED, 50 percent of profits from the sale of these T-shirts will benefit the Global Fund to help eliminate AIDS in Africa.  Top of Page

 


 

© 2009 Gap.

 
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Images: 1 © Alexander McQueen; 2
© Yohji Yamamoto Inc.; 3 © Thierry Mugler; 4 © 2009 Gap.